Your partner in audaciously creative storytelling that makes excellent business sense.
Experiential Consultant · Sports Marketing Expert · Agency Growth Advisor
We will make money together at the intersection of brand truths and cultural moments.
For two decades, I’ve partnered with agencies and brands to hit cultural high notes in the dynamic and transformative experience economy.
While I have worked successfully across all industry sectors, I am specialized in immersive sports and entertainment experiences.
You’re probably here because…
You’re a brand or sponsorship lead scoping a generational moment and you don’t yet have the in-house playbook for the category.
You’re a founder, CMO, or executive team scaling a brand past its founder-led identity and what the brand says no longer matches what it actually does.
You’re leading an agency, studio or creative shop that has outgrown founder-led sales and you need someone who has built the growth engine from inside the practitioner’s seat.
I have a strong belief that connection is everything.
My career is proof positive that emerging technologies can and should be used in events and brand experiences to bring us closer to our humanity and chosen communities. But sensorial design, neuroaesthetics, and human-centered approaches to storytelling also prove that sometimes the highest role a technology can play is to silently measure the joy of connecting with yourself or a brand.
Strategy
Insight-led, MBA-trained
Story
Cultural fluency at scale
Stewardship
Multi-year client trust
Three ways we work together
All servicesAcross all three engagements, the throughline is the same: I have spent two decades inside the rooms where creative ambition gets translated into commercial outcome — sometimes as the brand-side strategist scoping a moment, sometimes as the agency partner selling the work, sometimes as the leader scaling the team that delivers it.
The cultural calendar in front of us is unusually dense — and unusually American.
FIFA World Cup 2026. America 250. LA28 Olympics. Plus every annual Super Bowl, March Madness, Coachella, and culture event in between.
These moments get sold years before they happen for many. Brands competing for cultural relevance in 2027 and 2028 are making their bets this quarter, and the agencies built to deliver those activations are scaling for the surge right now.
That said, late stage ‘wow’ moments aren’t off the table for brands. Time is currency but “it ain’t gone ’til it’s gone.”
I am taking on a small number of engagements oriented around these moments — brand-side creative strategy, sponsorship architecture, and agency-side growth leadership.
Built quietly. Measured loudly.
$25M
Pipeline architected at EDGE
200%
Revenue growth at EDGE
$10M
Helios book of business
364K
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