Elizabeth Jean Poston atop a New York City skyscraper

Your partner in high-touch experiences from story to sale.

Elizabeth Jean Poston in the park

We will make money together at the intersection of brand story, client relationships, and revenue.

Trained as a cinematic storyteller. Chiseled by data-driven immersive brand experiences. Proven as an executive growth generator.

For two decades, I’ve partnered with agencies and brands to hit cultural high notes in the dynamic and transformative experience economy.

I am specialized in high-touch and sensorial guest journeys, sports sponsorships and live entertainment experiences.

Every engagement is scoped to a commercial outcome — pipeline built, sponsorship sold, revenue line moved — not just a moment delivered.

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I have a strong belief that connection is everything.

My career is proof positive that emerging technologies can and should be used in events and brand experiences to bring us closer to our humanity and chosen communities. But sensorial design, neuroaesthetics, and human-centered approaches to storytelling also prove that sometimes the highest role a technology can play is to silently measure the joy of connecting with yourself or a brand.

Strategy

Insight-led, MBA-trained

Story

Cultural fluency at scale

Stewardship

Multi-year client trust

You’re probably here because…

You’re a brand or sponsorship lead scoping a generational experiential moment, and the return depends on getting the category playbook right the first time.

You’re a founder, CMO, or executive team scaling a brand past its founder-led identity, and closing the gap between where you want to be and where you are needs a revenue and relationship driver.

You’re leading an agency or studio that has outgrown founder-led sales and needs a repeatable and scalable growth engine that produces qualified pipeline.

Built quietly. Measured loudly.

$25M

Pipeline architected at EDGE

200%

Revenue growth at EDGE

$10M

Helios book of business

364K

YouTube views — earned media for client work

The storytelling behind the numbers.

See all past work

If something here resonates, then let’s manifest.

Let’s see if there’s a fit — and what it’s worth.

Start a conversation