Creative Strategist · Pinnacle Live
New York Marriott Marquis
An Emmy-caliber drone film, born from one honest discovery question.
- 364K+ YouTube views on the hero film
- Originated, produced, delivered in under 10 weeks
Twenty years of live, immersive, and culturally resonant moments.
Concepted, sold, and stewarded across stadiums, festivals, flagships, and one very famous intersection in Times Square.
Two decades, in motion.
Bespoke campaigns, one throughline: I made them all happen.
Creative Strategist & Agency Partner · Engine Shop
Mercedes-Benz Stadium · Perform Like a Pro
A multi-year creative partnership spanning NFL, MLS, and the US Open.
- Hundreds of fans per season race a CG field via full-body mocap and an LED ceiling
- Still live across two sports, multiple seasons in
- Sold in as an endurance-game activation and stewarded year over year
Team Partner
Detroit Lions · Virtual Photo Op
An AR fan moment that stayed live for five-plus seasons at Ford Field.
- Outlasted three creative-agency-of-record cycles
- Fans of every age stepped in beside current players and Barry Sanders
- Sold directly to the Lions and stewarded season after season
Creative Strategist & Agency Partner · Wasserman
Samsung · PGA Hole in 360°
A cinematic VR tee-off at the Ryder Cup, built on Samsung Gear VR.
- Custom-built golf club paired with Gear VR for a tactile swing
- Hazeltine's Hole 8 rendered in 360° with cinematic transitions
- Live social wall pulled fans into the activation in real time
Creative Strategist & Agency Partner · Engine Shop
Mercedes-Benz · US Open · Serve Like Sloane
An AR tennis clinic with Sloane Stephens, hidden inside an MBUX product story.
- Voice-activated with “Mercedes, teach me to play like Sloane”
- Slow-motion clinic with a Mercedes brand ambassador
- Branded takeaway video shareable on the spot
Creative Strategist & Agency Partner · GPJ
IBM Watson · VR Cycling at SXSW
3,800+ reactive VR rides in six days, personalized by a wristband.
- Three CG-based VR cycling experiences with extreme cyclist Dave Haase
- Wristband-driven onboarding quiz calibrated each ride
- Centerpiece of IBM’s Cognitive Studio at SXSW
Concept & Development Lead
Turner / Ben10
10M+ downloads of a gamified app the IP owner bought back.
- 10M+ downloads across iOS and Android
- Acquired back by the IP holder
- Strategic product thinking that created lasting IP value
Creative Strategist & Agency Partner · Team Epic (MKTG)
USTA · Future of the US Open
Selling fans the future of Flushing Meadows before construction began.
- Transparent LCDs layered over physical architectural models
- Archival highlights, future renderings, and data viz woven together
- Materialized the new USTA grounds in front of visitors
Creative Strategist & Agency Partner · Lead Dog (CSM)
Reebok · ZQuick · Unnaturally Quick
A gesture-controlled infinite runner inside Reebok flagship retail.
- Launch experience for the ZQuick line
- Guests jumped, leaned, and dodged through a CG urban environment
- Shareable hero shot doubled as the product’s own marketing
Next case study
Coming soon
In development
A new chapter being readied for publication.