Petra Cooper
Head of Growth
ADVOC8
“A natural marketer's instinct”
I have worked with Elizabeth at two different organizations and her standout strengths are her ability to think strategically and connect ideas at a high level. She has a natural marketer's instinct and loves to synthesize ideas around audiences and brand positioning to create experiences that resonate and create measurable impact. Nothing fires her up like a great brainstorming session!
She brings a lot of energy and passion to her work in experiences, particularly in sports, fan engagement, and brand activation. She's especially strong when given the space to develop big-picture concepts and shape creative direction.
Elizabeth thrives in environments that value flexibility and innovation — she will excel in places and roles where she can focus on strategy and ideation rather than highly structured or process-heavy execution.
I believe she would be a strong asset to a team looking for someone with vision, creativity and a passionate expert on how to build engaging brand experiences.