Three ways to bring me in. All three make you money.

The frame I bring is the same one I used at Mercedes-Benz Stadium, Ford Field, the US Open, SXSW, Bonnaroo, and myriad other footprints: translate brand objectives and cultural insight into storylines inclusive of fabrication, software, hardware, and AV execution plans with measurable audience and revenue KPIs. I bring a host of specialized partners with me to every project.

Best fits: brands and venues approaching a generational moment — the LA28 Olympics, America 250, the FIFA World Cup, an annual Super Bowl or US Open — or any tentpole sponsorship category they have never owned before.

Engagement shape: project-based, typically 8-16 weeks.

The marketing funnel has dramatically changed. I work with founders, CMOs, and executive teams on the underlying narrative architecture supporting events: what the brand is actually saying when it stops talking about itself, and how that translates into the sensorial layer of every guest, employee, and partner experience for a 365-degree messaging flywheel that compounds into commercial outcomes.

Within this practice, I offer a productized workshop called the Five-Sense Brand Diagnostic — a structured engagement that translates the unfiltered voice of your customers, employees, or recommenders into a sensorial scene, and then into a visual and tonal system you can actually use. You can see the seven-step methodology applied to my own brand here.

Most useful for: rebrands, founder-led businesses scaling past their initial identity, or executive teams realigning around a new chapter in their events presence.

Engagement shape: workshop or quarterly retainer.

Most fractional growth executives come from sales-process backgrounds. I come from twenty years of being the person inside the room selling the creative work — at Helios Interactive (where I co-led 800% growth to an $11M acquisition by Freeman), at GMR Marketing across the agency's experiential portfolio, at EDGE by Pinnacle Live (where I built the agency from scratch and architected a $25M+ pipeline in a break-even Year 1 with 200% revenue growth and doubled headcount). I know what it takes to translate creative ambition into commercial structure because I have done it from the practitioner side.

Engagement shape: 2 to 4 days per week over a 6 to 12 month horizon, scoped to deliver real pipeline and a system your leadership team can run after I leave.